Our Company

Fitser Marketing Services is India's leading mobile messaging service provider. We can reach the highest number of mobile devices and people than any other company through our secure dependable and high capacity messaging platform.

Mobile Marketing - A powerful tool

Mobile marketing, sms advertising, sms promotions, sms marketing, sms campaigns, mobile advertising - has emerged as a single most powerful medium of mass marketing. Fitser Marketing Services's Mobile marketing solutions include series of market proven campaigns that deliver considerable results. It is highly affordable, focused, quickly deployable, effective and measurable.

Fitser Marketing Services has a vast experience and dedicated sms campaign design team to cater sms promotions. Fitser Marketing Services is a mobile media company that connects brands, agencies, and companies with mobile audiences across all types of media through Bulksms advertising. With Indian mobile population touching 500 million mark text message advertising sms has long way to go ahead.

Advertising Campaign areas:

• Promotional message - Bulk sms Campaign
• Brand development - Bulksms Marketing
• Coupon & gifting
• Media support - Bulksms Advertising
• Media tracker - Mobile Marketing
• Contact bank 
• Store locator
• Lead generation - Mobile Advertising

Advertising campaign goals:

• Increasing subscriptions / users / consumers / Clients / Customers etc
• Increasing page views - website marketing
• Increasing downloads
• Creating in-store visits 
• Creating direct-dial leads (inbound calls)
• Brand awareness

The mobile market is a growing medium that's allowing companies to make stronger connections between brands and consumers than ever before.

Various forms of Mobile Marketing:

• SMS
• MMS
• In-game
• Web marketing
• Bluetooth
• Location-based
• Mobile Applications

SMS Marketing

With the increasing popularity of SMS (Short Message Service) mobile marketing using sms saw a number of companies using this mode to communicate with mobile users.

With time organizations and consumers realized the pros and cons of this medium and this led to laws governing mobile sms marketing world over. Now there are established guidelines for the use of the mobile marketing channel for marketers.

Mobile marketing via SMS is still growing in our country though it is an advanced marketing model in western countries. Mobile sms marketing led to the development of short code related marketing practices allowing for consumer interaction and feedback. Over the past few years mobile short codes have been increasingly popular as a new channel to engage the mobile consumer e.g. 58888 of Indiatimes. Today Games, offers etc use short codes effectively to communicate with the mobile audiences. 

An alternate and cheaper version of the shortcode is the long code which is nothing but a specific mobile number dedicated to an activity but synced with a back end CMS (content management system) for better customer feedback management. Long codes are also cheaper for the consumer to respond to. The back end CMS works with short codes as well.

MMS Marketing

An extension of the SMS marketing MMS mobile marketing allows marketers to show slideshows, images, text, audio and video. MMS (Multimedia Message Service) has picked up since the time colour screen mobile phones came in allowing for more creative means of communication. Mobile terminated, mobile originated rich content through A2P (application-to-person) sponsoring messages that are sent P2P (person-to-person) are the possible means of communication using MMS technology. The usage and opportunities continue to grow each day.

In Game Marketing

Some of the major trends in mobile gaming right now are interactive real-time 3D games, multi-player games and social networking games. While this gives us a sense that we are moving towards a more complex and more sophisticated market, the casual games market is what is the entry point and growing fast. These are games that are very simple and very easy to play. Brands can now send messages / advertising within mobile games or sponsor entire game

Web Marketing

We all know now that internet access on the mobile phones is on the rise. With better mobile technology and the surge of social media the usage of the internet from mobile phones is growing at a phenomenal pace. Just like the internet Display advertising, Display advertising on web pages accessed by mobile devices is a growing business an excellent marketing opportunity. This medium brings about a new challenge to the communication business and the results can be nothing short of excellent with better ROI. This format has already spawned many mobile advertising networks. Yahoo and Google are leading the way.

Bluetooth Marketing 

A relatively new technology and something which has not really been a huge success in our country yet but this is next-gen of mobile marketing. With the rise in the mall culture and higher disposable incomes leading to purchase of more sophisticated handsets Bluetooth is here to stay. This tech requires a "hotspot" which basically communicated with a mobile user whose Bluetooth is on when he/she is passing the hotspot. On connecting the hotspot software interacts with the mobile user and engagement happens. Big brands are already trying this technology in India.

Location Based Marketing

This is a mobile network provider dependant service and offered by some cell phone networks to send location based information and advertising to their subscribers based on their location. This can be a boon for the local retail businesses.

Mobile WiMAX technology is the latest addition to location based advertising options. WiMAX (Worldwide Interoperability for Microwave Access), is a technology that provides wireless transmission of data using a variety of transmission modes, from point-to-multipoint links to portable and fully mobile internet access. The good news is that the technology provides for high transfer speeds without cables. As per the WIMAX forum WiMAX is a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to cable and DSL". This should pave the way for last mile advertising with quality content and focus.

Mobile Applications

The latest entrant in India. Mobile applications are meant to make it easier for users to access certain services used in day to day life. Image booking movie tickets, train tickets, making utility bill payments, mobile phone payments, sending bouquets to loved ones, gifting and the options continue to grow each day. It does not just stop here mobile apps are becoming to window for news access to many. Some well known mobile apps today are Ngpay, Atom, Viigo for Blackberry users and many more.

Each application offers a different level of user engagement and a different form of advertising. With the growing work pressures and increasing nuclear families the needs for services on the move has been growing and these application is here to fill the very gap.

SMS Marketing starts @ just 4 Paise / SMS

Contact Fitser Marketing Services on

91 782 922 2305 (IND)

 

44 113 815 2305 (UK)

 

1 408 890 2305 (US) to get it started.